Everything a store owner tends to ask before we talk: what each service includes, what it costs, how long it takes, and what the projects on this site are. Answers by Jehcy Adorna.
SHOP / JEZZ is the Shopify design practice of Jehcy Adorna, known as Jezz: an independent product designer and technical project manager with 15+ years in design. It offers 6 fixed-price services for Shopify stores: Design Audit, UX Research, Theme Redesign, Product Architecture, UGC Video Generation and Monthly Maintenance.
Every project is designed and managed by Jezz directly. The studio is independent by choice, and each package is scoped to one Shopify store.
With Jezz, directly. There is no account manager or handoff between people: the person you speak to in the first conversation is the person who reviews your store, designs the work and walks you through it.
The packages are scoped for Shopify stores, and the audit, research and design work assume a Shopify storefront. If your shop runs on another platform, message me first. Whether an audit or research still fits depends on what you are trying to change.
Press any “let’s talk” button on the site and pick a channel: chat on WhatsApp (+63 961 237 6871), schedule a 30-minute call, or email jehcy@jezz.work. We talk through your store, your goals and which package fits, and we agree a start date.
Work begins once your brief, access and materials are complete and the start date is confirmed. Each service page lists exactly what I need from you.
Every service page has a PayPal button. It takes you to a PayPal page for that exact package, where you can pay with PayPal, Apple Pay, or a debit or credit card. A PayPal account is not required to pay by card.
Project packages are one payment for one clear scope, with no recurring charges. Monthly Maintenance is not a subscription either: you pay for one month, nothing renews automatically, and you buy again only if you want another month.
Usually one of five things: the traffic does not match what you sell, the product page does not answer the buyer’s questions, an unknown brand gives no reason to trust it, shipping and other costs appear late, or the checkout breaks on a phone. Finding which one applies is what a design audit is for.
For scale, Littledata’s benchmark of 2,800 Shopify stores puts the average conversion rate at 1.4%, so one order per 70 visits is normal and none per 500 is a signal. The Design Audit ($99 USD) reviews your key pages on desktop and mobile and ends with the fixes in priority order.
Around 1.4% is average, above 3.2% puts a store in the top 20%, and above 4.7% in the top 10%, according to Littledata’s benchmark of 2,800 Shopify stores. Compare within your category: food and drink stores convert well above jewelry and luxury, and phones convert lower than desktops.
A low number is a starting point, not a verdict. Look at where visitors leave, whether the product page, the cart or the checkout, before deciding what to change. That is the order an audit works through.
Because the checkout gives them a reason to. Baymard Institute puts the average cart abandonment rate at 70.22% across 50 studies. Among shoppers who were ready to buy, the top reasons are extra costs that appear late (40%), slow delivery (20%), not trusting the site with card details (19%), forced account creation (18%) and a long or complicated checkout (17%).
On Shopify the checkout itself is largely fixed, so the work is in what comes before it: shipping costs and delivery times on the product page, guest checkout switched on, returns stated near the buy button, and a cart that surprises no one. Baymard estimates that better checkout design alone can lift conversion by 35%.
Because most stores are still designed on a desktop and checked on a phone afterwards. Smartphones bring about 77% of visits to retail sites but about 68% of orders, according to Statista, and the gap between those two numbers is where a store loses money.
The usual causes are a hero that pushes products below the first screen, tap targets smaller than a fingertip, sticky bars covering the buy button, images heavy enough to stall the page, and filters that are hard to open. Every audit reviews the phone experience page by page, and every redesign is laid out for mobile and desktop together.
Yes, measurably. In Google and Deloitte’s Milliseconds Make Millions study, making mobile pages 0.1 seconds faster lifted retail conversion by 8.4% and average order value by 9.2%. Google’s own data shows the chance of a bounce rising 32% when a page goes from one second to three.
On Shopify the usual weight is oversized images, video that autoplays above the fold, extra font files and app scripts. The average store runs about six apps, and stores running 16 or more score roughly 15 PageSpeed points lower than lean ones in 1Digital’s 2025 benchmark of the top 1,000 Shopify sites. The Design Audit names the heaviest offenders; Monthly Maintenance is where they get removed or replaced, a few hours a month.
Start from how people shop, not from how your inventory is filed. Baymard’s benchmark rates 67% of mobile sites mediocre or poor on homepage and category navigation; 95% do not show shoppers where they are, and menus with more than about ten options overwhelm them. Roughly half of shoppers go straight to search and half browse, so both paths have to work.
Product Architecture ($299 USD) rebuilds the collection structure, naming, menus and filters around the ways your customers actually look for things, for catalogs of up to 100 products, and hands you an implementation guide.
Redesign when the theme is fighting the brand: you have hit the customizer’s limits, apps are patching layout gaps, every section still looks like the template, or the catalog has outgrown the navigation. Tweak when the problem lives on one page or in one setting; that is a maintenance task, not a project.
If you are not sure, the Design Audit tells you which it is before you spend more. A Theme Redesign starts at $599 USD for the design and handoff, or $2,400 USD with the Shopify build and two months of maintenance.
In Storetasker’s 2025 rate survey, freelancers charge $50 to $150 an hour, or $3,000 to $10,000 for a full store, and agencies $125 to $250 an hour with projects from $15,000 to $50,000 or more. Most of that spread is hourly billing and the size of the team.
Here every service is a fixed price with the scope written down: $99 USD for a Design Audit, $299 USD for Product Architecture, $599 USD for theme design and $2,400 USD for design plus development. Theme licences, apps and copywriting are quoted separately, and there is no hourly meter.
It depends on how many disciplines your problem crosses. Pick an agency when design, development and marketing all have to move at once and you want project managers and QA in the room. Pick a freelancer or an independent designer when the work is scoped and the value is in dealing directly with the person doing it.
Agency
Multiple disciplines and process, billed hourly or on retainer. Worth the premium when the work spans design, development and marketing together.
Freelancer
One specialist, usually hourly. Quick and direct for a fix or a single piece of work; coordination becomes your job once a project needs several of them.
Independent, fixed price
What this shop is. One designer doing the design and the project management, a written scope and a price agreed before the work starts.
The cost difference is mostly team size and hourly billing. Storetasker’s 2025 survey puts freelancers at $50 to $150 an hour, or $3,000 to $10,000 for a full store, and agencies at $125 to $250 an hour with projects from $15,000 to $50,000 or more.
SHOP / JEZZ is a third shape: one independent designer, fixed prices, no hourly meter. A Design Audit is $99 USD and a Theme Redesign is $599 USD for design or $2,400 USD with the build. That fits a defined problem on one store. It is the wrong fit if you need several disciplines working in parallel, a team on retainer, or cover across many storefronts at once, and an agency is the honest answer there.
No, and you should not. Shopify has collaborator accounts for exactly this: you give me your store’s four-digit collaborator code, I request access, and you approve only the permissions the work needs, such as themes or products. You can change the code or remove the access at any time.
A Design Audit needs nothing beyond your public store URL; read-only analytics is optional. Access is only requested for Monthly Maintenance and for the design and development option of the Theme Redesign.
Increasingly, and Shopify is squarely in it. UsableNet counted 4,928 web accessibility lawsuits in the United States in 2025, about 70% of them against ecommerce sites, and 36% of the top 500 online retailers were sued that year. Of the 3,948 federal filings EcomBack tracked by platform that year, 1,318 named Shopify stores: 33.38%, second only to custom-built sites. Small stores are not exempt, and the fixes are the ones that help every shopper: readable contrast, labelled buttons and forms, keyboard-operable menus and tap targets large enough for a thumb.
Nothing about the platform causes this: the report is clear that outcomes depend on the theme, the custom code and the apps bolted on top. Accessibility observations are part of every Design Audit, in priority order. A formal certification is outside the package; the audit tells you what to fix first.
Not always. Consistent crops, one clean hero per product and honest backgrounds do more than most owners expect, and a redesign is planned around the photography you have. Where the store needs movement, UGC-style video can show the product in use without a shoot.
UGC Video Generation ($199 USD) produces three vertical videos from your product images and brief, generated with AI and then edited and captioned, ready for product pages, social and ads.
By removing every small doubt before the buy button. In Baymard’s checkout research, 19% of shoppers who abandoned did so because they did not trust the site with their card details. Trust is built from details: real product photography, shipping and returns stated next to the price, a visible way to contact you, reviews that read like people, and a design that stays consistent from the homepage to the checkout.
The Design Audit lists the trust gaps on your key pages; the Theme Redesign rebuilds the store so the brand feels like one thing everywhere.
A Design Audit is $99 USD, delivered in 5 business days. Find what gets between your products and a confident purchase. A focused review of your Shopify store, with practical recommendations you can act on.
Review of up to 5 key storefront pages
Desktop and mobile usability review
Visual hierarchy and accessibility observations
Prioritized report with annotated screenshots
30-minute walkthrough of the findings
One Shopify store. Recommendations and a walkthrough are included; design revisions, implementation, and a formal accessibility certification are outside this package.
UX Research is $99 USD, delivered in 7–10 business days. Give your next design decision a stronger foundation. Understand your audience, explore competing stores, and map a clearer path from first visit to checkout.
Review of your existing audience insights
Benchmark of 3 competitor storefronts
One primary customer journey map
Opportunity map and recommended UX priorities
45-minute research readout
Desk research for one store and one primary audience. Customer recruitment, paid research tools, and live interview or usability study sessions are quoted separately.
Product architecture is the structure of your catalog: how products are grouped into collections, how navigation and filters lead to them, and how a shopper finds the right thing. The Product Architecture package is $299 USD, delivered in 7 business days.
Catalog review for up to 100 products
Collection structure and naming recommendations
Desktop and mobile navigation map
Filter and product discovery recommendations
Implementation guide and 30-minute handoff
One store with up to 100 products. The package delivers a plan; data entry, product migration, and theme implementation are separate.
A Theme Redesign starts at $599 USD for theme design: art direction, one visual concept, and desktop and mobile designs for the homepage, collection page and product page, with a developer handoff, in 3–4 weeks. Design and development is $2,400 USD and adds the Shopify build, the launch and two months of maintenance, in 6–8 weeks.
Theme design
$599 USD, 3–4 weeks. Design files and developer handoff.
Design and development
$2,400 USD, 6–8 weeks. Design, Shopify build, and two months of maintenance.
Three page templates. Theme design covers the design files and developer handoff only. Design and development adds the Shopify build, launch, and two months of maintenance at up to 5 hours per month. Theme or app licenses, copywriting, and additional templates are quoted separately.
Only with the Design and development option. Theme design ($599 USD) delivers the design files and a developer handoff for three page templates. Design and development ($2,400 USD) adds the Shopify theme development, the launch on your store and two months of maintenance at up to 5 hours per month. Theme or app licences, copywriting and extra templates are quoted separately with either option.
UGC-style videos are creator-style short videos that show your products in everyday use. The UGC Video Generation package is $199 USD, delivered in 5 business days: three vertical videos of 15 to 30 seconds, generated with AI from your product images and brief, then edited and captioned by Jezz, for one brand and up to two products.
Script and hook for every video
3 vertical UGC-style videos, 15–30 seconds each
Generated with AI from your product images and brief
Captions and on-screen text
Delivered in 9:16 for social, ads, and product pages
One revision round on the edits
One brand and up to 2 products per package. Videos are generated with AI tools, then edited and captioned by Jezz, and delivered ready to use on your own store, social channels, and ads. Live-action filming, paid ad management, and additional videos are quoted separately.
Monthly Maintenance is $499 USD / month for up to five hours of support: small content, layout and storefront updates, design support, and desktop and mobile quality checks, with one active request at a time.
Up to 5 hours of support per month
Small content, layout, and storefront updates
Desktop and mobile quality checks
One active request at a time
Monthly summary of completed work
One store, and one month per purchase. This is not a subscription: nothing renews, and nothing is charged automatically. Buy another month whenever you want one. Unused hours do not roll over. Major redesigns, custom apps, and emergency or round-the-clock support are excluded.
Start with the Design Audit if you are not sure what is holding the store back. It is the smallest package and ends with a prioritised list of fixes. Choose UX Research when the question is who your customers are, Product Architecture when the catalog is hard to navigate, and the Theme Redesign when the brand has outgrown its theme.
Most stores combine an audit with research before a redesign. That is the Discover chapter of the process.
If the layout works and people are buying, and the store simply looks dated, buy a theme. It is the cheaper answer and often the right one. A redesign earns its cost when the problem is not how the store looks but where it loses people.
A paid theme
A layout anyone can buy. Fast and cheap, and the right answer when the store is dated rather than broken.
A custom theme here
Designed for one store, against what the audit and the research found in it. Slower and dearer, and the right answer when the store is losing people rather than looking old.
A theme is a starting layout, sold to everyone else who buys it and drawn up without seeing your catalogue, your customers, or the step in your funnel where they leave. Changing themes carries those problems to a new template, which is why a store can look better after a theme swap and sell exactly the same.
What you get here is a custom theme designed against evidence from your own store. The Design Audit ($99 USD) names what is costing you across up to five key pages, and UX Research ($99 USD) maps the customer journey, benchmarks three competitors and sets the priorities. The Theme Redesign then designs to those findings: $599 USD for art direction, one visual concept and desktop and mobile designs for the homepage, collection page and product page, or $2,400 USD to have it built and launched on your store with two months of maintenance.
The goal is not a better-looking storefront. It is one that makes the next step obvious, so more of the traffic you already pay for turns into orders. Looking good is what happens on the way there.
Nobody can promise you a number, and anyone who does is guessing. What the work does promise is that every change is aimed at something found in your store rather than at taste.
The projects on this site are independent redesign concepts, not launched client work, so there are no uplift figures here to quote at you. Judge the reasoning instead: each project page shows the design audit and the UX research that led to the design, so you can see whether the thinking holds up before you buy anything.
Start with the Design Audit at $99 USD. It is the cheapest way to find out whether the storefront is what is holding sales back. If it turns out not to be, it says so, and you have spent $99 USD instead of a redesign budget.
Looking fine and selling well are different problems, and a store can pass the first while failing the second. Traffic that arrives, browses and leaves is the usual sign.
The Design Audit is the low-cost way to check: up to five key pages reviewed on desktop and mobile, a prioritized report with annotated screenshots, and a 30-minute walkthrough, for $99 USD. If the storefront turns out to be fine, that is a real answer too.
Probably not, but it depends on where you are losing people. If you have steady traffic and few orders, the storefront is worth examining at any size.
If you have very little traffic yet, a redesign is the wrong first spend. Nothing on a storefront can convert visitors who never arrive, and the money is better going into getting them. I would rather tell you that than sell you a Theme Redesign.
Either way the Design Audit at $99 USD is the honest place to start.
No. They are independent redesign concepts, not launched client outcomes. Each one starts from a real Shopify storefront, goes through a design audit and original UX research, and ends in a working redesign concept. They were made independently, without a commission from the brands.
The stills are frames from screen recordings of the current stores and of the concepts, or captures from the proposal documents. Nothing is stock or generated.
Each project page has the live redesign concept at desktop width, the design audit, the UX research and a draggable before-and-after comparison with the current store. The audit and research are their own documents, and every one of them can be opened in a new tab.
Yes, with a real brief. The project pages show the kind of audit, research and concept each package produces, following the same Discover, Reimagine and Refine process. A client project adds your goals, your materials, revision rounds and a handoff.
In three chapters. Discover: a design audit and UX research give every decision a reason. Reimagine: a fresh visual direction and a more intuitive journey, designed for desktop and mobile. Refine: the responsive details, the handoff and, if you want it, ongoing care through Monthly Maintenance.
Your store URL and your goals, always. Beyond that it depends on the package:
Design Audit
Your store URL, main business goals, and the pages you want reviewed. Read-only analytics access is optional.
UX Research
Your store URL, audience information, existing customer feedback, and business goals. Share any analytics or research you already have.
Theme Redesign
Your brand assets, product imagery, approved copy, store URL, and an initial conversation about your goals. The design and development option also needs a Shopify collaborator invitation.
Product Architecture
Your store URL, a product export or catalog, current collections, and any known product discovery challenges.
UGC Video Generation
Your product images, key selling points, brand guidelines, and the channels where the videos will run. Customer reviews and common questions help shape the scripts.
Monthly Maintenance
Your Shopify collaborator invitation, theme details, and a prioritized list of updates. We confirm the fit of your theme before starting.
The Theme Redesign includes two consolidated revision rounds, and UGC Video Generation includes one revision round on the edits. The Design Audit, UX Research and Product Architecture end in a report and a walkthrough rather than revision rounds, so design revisions are outside those packages.
Yes, as part of the Design Audit. The review covers desktop and mobile usability with visual hierarchy and accessibility observations, in priority order. A formal accessibility certification is outside the package; the audit tells you what to fix first.
Still wondering?
A short conversation answers more than a page can. Bring your store and your questions.